About

Four simple words that can change lives. It's short. It's to the point. It's encouraging. It's a kind suggestion that we hope triggers a response in Canadians, making people from all walks of life realize how easy a life-change can be.

One of the best ways for us to reach out to Canadians is to ensure Canadians can reach out to us. The depth and breadth of our product selection is nearly unmatched. Our Online Store enables Canadians in smaller or remote communities to take advantage of our top brand selection and expert service. The strong buying power we've garnered during our legacy in the Canadian sporting goods market means that we are able to bring our customers an enormous selection of some of the best brand names, as well as a number of private label brands unique to our stores.